TRADE & ECONOMY

A recent survey by Plus Consultants has revealed a significant improvement in the financial outlook of Pakistan’s urban population. According to the findings, 51 percent of urban respondents said they are able to meet their household expenses on their current income — a sharp increase from just 25 percent in the previous year’s survey.
The results mark a doubling in financial satisfaction, suggesting a noticeable shift in economic resilience among city dwellers. Meanwhile, the proportion of those who said they were barely making ends meet dropped from 75 percent to 49 percent, indicating a broad improvement in perceptions of financial stability.
The survey also highlighted gender-based differences. Among men in urban areas, satisfaction with managing expenses rose from 28 percent in 2024 to 56 percent in the latest survey. Women respondents also reported stronger confidence, with 44 percent saying they could cover expenses on their current budgets.
Analysts suggest that the change reflects a combination of factors, including relative wage adjustments, urban job recovery, and increased cost management, though broader inflationary pressures remain a concern.
While the data points to improving sentiment in Pakistan’s urban centers, economists caution that rural populations may not share the same level of financial comfort, underscoring the need for a more inclusive economic recovery strategy.