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PIA Apologizes for Controversial Paris Flight Advertisement Following Investigation Orders
PIA issues an apology over its exaggerated Paris flights advertisement following backlash and PM Shehbaz Sharif’s order for an investigation.
ND
by News Desk
2025-01-17
PIA Apologizes for Controversial Paris Flight Advertisement Following Investigation Orders

Pakistan International Airlines (PIA) has issued a public apology for its advertisement promoting the resumption of flights to Paris. The ad, which depicted a national carrier near the Eiffel Tower, sparked criticism for being misleading and exaggerated.

According to AFP, a PIA spokesperson stated, “Unfortunately, the advertisement was exaggerated and gave an impression that was not the intention of the organization.” The spokesperson added, “We regret if it caused any negative emotions and sincerely apologize for the oversight.”

Backlash and Investigative Orders

The controversy intensified after Senator Sherry Rehman highlighted the issue during a Senate session, questioning the advertisement’s content and the role of the advertising agency. “Which advertising agency is responsible for this? And which official approved this advertisement?” she inquired.

The ad reportedly portrayed the message “We Are Coming” alongside an image of a PIA aircraft near the iconic Eiffel Tower, giving a misleading impression about the national airline's operations.

In response, Foreign Minister and Deputy Prime Minister Ishaq Dar confirmed during the session that Prime Minister Shehbaz Sharif had directed a full investigation into the matter.

PIA’s Response and Public Sentiment

The airline has acknowledged the ad’s unintended implications and assured the public of its commitment to maintaining professionalism in its marketing campaigns. While the advertisement aimed to celebrate the resumption of PIA’s Paris flights, critics argued it was misleading and potentially harmful to the airline’s reputation.

The incident highlights the need for better oversight and coordination in PIA’s promotional strategies, particularly when dealing with international audiences.

Next Steps

The investigation ordered by the Prime Minister is expected to identify the parties responsible for the advertisement’s approval and implementation. Meanwhile, PIA aims to rebuild public trust through corrective measures and a renewed focus on accurate marketing.
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PIA

ParisFlights

AdvertisingControversy

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